This looks familiar, doesn't it? It seems this is a not-so-traditional use of Formulate's vertically curved tension fabric display design. We suspect this was likely hoisted up to the ceiling and used as a large entrance banner. Brilliant! A Formulate Display as a hanging banner.
This is certainly something that would be difficult to do with a standard pop-up display, and probably wouldn't look quite right. With the latest in tubular frame design, will we begin to see even more creative avenues opening up in the display industry? With a minimal profile of about 1 inch thick and light-weight framework, this concept presents opportunities for all sorts of unique curvatures and booth designs. For example, a Formulate could even be used as a graphical ceiling at a trade show booth. We will be on the lookout and eager to see the continued evolution of these unique tension fabric displays!