Everyone loves free stuff! This is no secret to companies exhibiting at various trade shows and other events around the globe. It is almost impossible to go to an event without walking away with more than a few freebies. However, it is common, and often obvious, that the planning for giveaways does not always involve enough strategy.
There are ways to maximize the return on investment for the items you give away at your booth. Planning according to your products and services, client demographics, and the event itself, can have a dramatic effect on how much of an impression your "gift" leaves on your visitors at an event.
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